Interesting Interview with Malcom Gladwell
I’ve read all of Malcom Gladwell’s books and saw him speak. Brilliant stuff. I wish he could be cloned.
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Top 9 Marketing Books of 2009
Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of
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How To Attend A Conference Virtually
I attended the Twitter 140 conference in Seattle today…well sort of. I wasn’t physically at the conference but I watched most of the speakers’ presentations via UStream. How to Attend A Conference Virtually If a conference broadcasts a live stream via UStream, it’s almost as good as being at the conference (or even better). You
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10+ Reasons Every Business Should Have a Blog
1. Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search results. 2. Every new blog post is a potential source for inbound links to your site. 3. Blogs give you a platform to speak directly to your customer. 4. Blogs are a
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Perhaps the Best Work of Fiction of the Decade
I read a blog post that called The Road the book of the decade and I can’t disagree. I definitely recommend it, and the Audible version is terrific (the unabridged version). My Amazon Review: The Road is one of those rare works of fiction that is can affect you on a deep personal level. In
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Marketing Lessons From Crush It! by Gary Vaynerchuk
Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary’s perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee). If you haven’t heard Gary Vaynerchuk speak, prepare to
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Fighting Negative Perceptions Of SEO
There are a lot of misconceptions about SEO and many have a negative perception about the SEO industry. For instance, the latest TWiT (This Week in Tech), host Leo Laporte said that he thought SEO was all snake oil. They went on to discuss that SEO is hurting users of search because SEO manipulates search
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Top 7 Things Marketers Can Learn from Apple
Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for
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What the NBA Can Teach Business On What Not To Do
Former NBA star, Jalen Rose, wrote a good blog post on Mashable titled 5 Social Media Lessons the NBA Can Teach Business. I left the following comment and Jalen Rose replied! Me: Jalen, the NBA may be doing a good job at leveraging social media but what about the fans that the NBA has disenfranchised
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Useful Resources on Entrepreneurship
There are some great resources for learning about entrepreneurship such as This Week in Startups, a weekly show by founder of Weblogs Inc and Mahalo – Jason Calicanis. He hosts successful entrepreneurs and provides great advice. There is also a great lecture series by Stanford on entrepreneurship that are all available to listen to. I
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