Here are some of the advanced search operators that I find most helpful when working on SEO. site:www.yoursite.com Shows number of pages indexed in Google. keyword site:www.yoursite.com Searches for a keyword on a specific site. keyword * keyword The star acts as wildcard for your query. related:www.yoursite.com Finds related or similar sites. allintitle:keyword phrase Searches …
My team at Sparkplug Digital recently developed an infographic that provides actionable tips for conducting a self-check of your SEO strategy. See full-size version. Infographic by Sparkplug Digital
After delivering Diet Coke to Ian Lurie of Portent Interactive on December 7th in what has been called “The Great Diet Coke Delivery”, a lot of cool things have happened. Ian Lurie wrote about the story on Conversation Marketing: How Social Media Works I wrote an article about the experience and submitted it to SEOMoz’s …
This is a great infographic created by Jessica Eballar from Bill4Time.
While there are many reasons that your search rankings can fall, some common reasons are that the website has not been updated recently, there are few links to the page, or the page has been penalized for manipulative tactics. Part of Google’s algorithm is QDF or query deserves freshness. Sometimes a newly published article will …
One of the key indicators that an SEO campaign is moving the needle for your business is the return on investment. According to Investopedia ROI is calculated by the formula: (Gain from investment)-(Cost of investment)/(Cost of investment) While it can be difficult to measure the exact amount of value that is generated from a specific …
Personal Branding with a Personal Domain from Charles Sipe on Vimeo.
1. Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search results. 2. Every new blog post is a potential source for inbound links to your site. 3. Blogs give you a platform to speak directly to your customer. 4. Blogs are a …
There are a lot of misconceptions about SEO and many have a negative perception about the SEO industry. For instance, the latest TWiT (This Week in Tech), host Leo Laporte said that he thought SEO was all snake oil. They went on to discuss that SEO is hurting users of search because SEO manipulates search …