In The Adventures of Tom Sawyer, Tom convinces some boys to pay him for the privilege of painting a fence for him. Tom reframed the job from a tedious task to a fun activity. This story supports the incredible influence that framing has on our perceptions and behavior. Psychologists Kahneman and Tversky conducted a famous […]
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One could argue that a negative aspect of the growth of corporations is that when you travel across the country you will likely see the same stores and restaurants. While this does provide a great service for people who prefer safe choices when dining or shopping in a foreign place, it means that there is
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I recently learned about the relatively new marketing show This Week in Marketing from the ThisWeekIn network. This episode’s guest is Rand Fishkin from Seattle’s SEOMoz. I’m looking forward to checking out some more episodes. Interesting stat from the conversation: There are over a billion searches per day on Google and about 85% of search
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There is a battle brewing between the social media “purists” and the social media realists as to how important measurement of social media ROI is. This was brought up at the recent Social Media Club Seattle event when social media legend Jason Falls took the stage to argue for social media pragmatism. He made a
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In Delivering Happiness, Zappos CEO Tony Hsieh describes his journey in building Link Exchange which sold for about $200 million and Zappos which was recently acquired by Amazon for about $1 billion. The book is written like an autobiography and is very honest and open. You learn some interesting things about him like how he
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Just received a copy of Age of Conversation 3: It’s Time to Get Busy. I wrote a page from the last 2 editions of Age of Conversation. This year my chapter is titled “How to Convince Your Boss on the Importance of Blogs”. Check out Age of Conversation 3 at Amazon. There are about 200
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Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of
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I attended the Twitter 140 conference in Seattle today…well sort of. I wasn’t physically at the conference but I watched most of the speakers’ presentations via UStream. How to Attend A Conference Virtually If a conference broadcasts a live stream via UStream, it’s almost as good as being at the conference (or even better). You
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Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary’s perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee). If you haven’t heard Gary Vaynerchuk speak, prepare to
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Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for
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