The internet has fundamentally changed the relationship between companies and customers which means marketers need to take a different approach to marketing if they want to effectively grow revenues. One of these new approaches is to shift from outbound marketing (advertising, telesales, direct mail) to inbound marketing (search engine optimization, content generation, social media). A […]
Today we have the great privilege of talking with Patrick Byers, CEO of Outsource Marketing, a marketing firm that provides research, planning, and creative services for organizations of all sizes. The Responsible Marketing blog is an excellent marketing blog that discusses issues of ethics in marketing. What was the inspiration of starting a blog about
Leo Laporte, from the awesome This Week In Tech podcast, discusses the future of media. His internet tech shows makes revenues of about $1.5 million with about $350,000 in costs a year with venues doubling every year (he charges $70 CPMs). He says “advertisers are no longer intent with loosely engaged large audiences who may
If you haven’t seen the movie Breach, don’t read this post because there will be spoilers. Breach is a movie based on the capture of the the most “successful” spy in US history, Robert Hanssen. He worked in the FBI for about 25 years and spied for the USSR/Russia for about 22 years, and was
There was a really interesting discussion on the latest episode of one of my favorite marketing podcasts, The Bean Cast, about whether China’s brands can make it in America. BeanCast: Episode 64 Chinese Food Bruce Lee While some of the show’s guests believe that China lacks the pop culture of America to produce cultural icons,
by Charles Sipe One of the reasons that people avoid and dislike advertising is because it can be annoying. Like Microsoft’s latest ad campaign which used the previous Lois and Clark star, in a blasphemous way. This definitely makes me want to punch Dean Cain in the face and I like Dean Cain.