There was a really interesting discussion on the latest episode of one of my favorite marketing podcasts, The Bean Cast, about whether China’s brands can make it in America.
BeanCast: Episode 64 Chinese Food Bruce Lee
While some of the show’s guests believe that China lacks the pop culture of America to produce cultural icons, I think that it is a matter of time before we start to recognize more Chinese brands in our stores. Just look at Korea which brought us major consumer brands like Samsung, LG, Hyundai, and Kia and they are not nearly the scale of China. I think that American brands have an equally strong opportunity in tapping into the tremendous buying power of the Chinese consumers.
The Did You Know video series mentions the awesome scale of China’s population. “China will soon become the number 1 English speaking country in the world”.