Here’s an article I wrote for Cool Marketing Stuff: Prolific podcaster, writer, and all around nice guy, Joseph Jaffe recently released his third marketing book entitled Flip the Funnel. This book mainly focuses on the idea of flipping the sales funnel to focus marketing on existing customers. The reasoning for this shift in marketing strategy […]
Companies Should Shift Focus To Existing Customers Read More »
Lessons Learned from Seth Godin – Sources of Insight / marketing Seattle’s Internet Business Community and Directory, Net News, Interviews, Jobs and Events / seattle Is It Better to Buy or Rent? – Interactive Graphic – NYTimes.com / realestate Unboxed – Lean Start-Ups Aim to Find Customers Quickly – NYTimes.com / entrepreneurship, readit Ajax Whois
Charles Sipe’s April 2010 Delicious Bookmarks Read More »
I wrote this article for the Small Business Library blog about my key takeaways from the recent book Rework from the guys behind 37 signals. I really enjoyed this book because it challenged a lot of the traditionally held beliefs on how to be successful in business so it was unique and thought provoking. David
Non-Traditional Business Thinking From 37 Signals Read More »
This excellent documentary examines the positives and negatives of the digital revolution on society. In South Korea they have rehab schools for kids that are “addicted” to the internet. “The Korean government are taking an assertive approach to the addressing the social problems created by the net”. Here’s the link: http://www.pbs.org/wgbh/pages/frontline/digitalnation/
Frontline Documentary: How the Digital Revolution is Changing Society Read More »
Academic Earth is an amazing resource for learning. It is incredible we are able to watch lectures from the top universities in the world for free. Here is a terrific lecture on the fascinating field of positive psychology. Watch it on Academic Earth
Fascinating Lecture on Happiness from Yale Read More »
Important Questions Startup Co-Founders Should Ask Each Other / readit 4 Components of a Successful Internet Marketing Strategy / onlinemarketing readit HOW TO: Create a Successful Company Blog / blogging readit HowStuffWorks “How easy is it to steal a nuclear bomb?” / read science Obama Thundercats A Sword = Awesome | Fork Party / cool
Charles Sipe’s March 2010 Delicious Bookmarks Read More »
The 52books Challenge challenges you to read 52 books in 2010 or a book a week. Julien Smith had a great explanation on his blog on why you would want to do this. From How to Read a Book a Week in 2010 It feels awesome. It gives you an amazing amount of ideas. It
#52books Read 52 Books in 2010 Challenge Read More »
[podcast]https://charlessipe.com/podcasts/charlessipepodcastepisode1.mp3[/podcast]
Charles Sipe Podcast Episode 1 Read More »
Personal Branding with a Personal Domain from Charles Sipe on Vimeo.
Building Your Personal Brand Online with A Personal Domain Read More »