Why Blogging Makes You A Better Marketer

Blogging is one of the best things that marketers can do for their career and personal development. Even if no one reads your blog, which is unlikely, it forces you to think more deeply about the practice of marketing and to constantly seek out new ideas. Effective writing is a useful skill to have if you are in marketing and blogging can help you attain a level of mastery through deliberate practice or Gladwell’s 10,000 hour rule. Additionally, having a lot of content on a wide range of topics within the niche of marketing can help you get found by people who may be a future client or potential boss. Blogging has allowed me to pick the brain of some of the greatest marketing thinkers in recent times such as Bob Gilbreath, the author of The Next Evolution of Marketing, Seth Godin, and David Meerman Scott. Additionally, you are creating a legacy of content that could be around for a long time, even if you’re not around. If you are in marketing, you should definitely start a blog. You’ll be glad you did.