Cool Links in October 2012

10 Mission Critical Tools For Every Modern Marketer
-IFTTT can perform actions when a specific event happens like when you get a sale.
-Unbounce allows you to create landing pages without your IT department.

21 Things you (should) now care about as an SEO in 2012
-You can no longer build links without updating your content.

The Exact Match Domain Playbook: A Guide and Best Practices for EMDs
-Using .net or .org domains can be an effective alternative if they have important keywords.
-Google often says “focus on the user.”

Why traditional marketers are at a crossroads
-Opportunities are growing on the scientific/technical side of marketing.
-Marketers who have both technical skills will be at an advantage.

50 Local SEO Lessons from 50 Clients
-It can sometimes take half a year to see results.
-If you don’t ask customers for reviews you will get stomped by competitors.
-Reviews can make up for a poorly optimized site.

The Most Important Local Business Directories for SEO
-Recommended directories include FourSquare, Yahoo Local,, Yelp.

5 Conversion Studies Your Competitors Don’t Want You to Know About
-Button color should stand out from the rest of your design.
-People are more likely to engage with content that has appropriate white space.

Tony Robbins – Financial Freedom (YouTube)
-How many things do you get benefit from today that you didn’t have to create.
-How will you know when you are truly wealthy?
-Growth is life.

The Complete Guide to Link Building with Local Events SEOMoz
-Event links are good because they are hard for your competitors to get.
-Use Eventbrite or Brown Paper Tickets for your registration to get a good link.
-Find titles of similar events and search for them in Google to see where they were listed.

Targeting Humans (video)
-People search for things they need.
-Use Social Mention.
-Search engines will eventually catch up to what people want.

Getting On-Page SEO Right in 2012 and Beyond (video)
-Think of your meta description like writing Adwords or print ad copy.

Are You Still Making These Six Senseless SEO Mistakes?
-Don’t guest post only for links. Aim to build relationships.